Communication through design
Healy Hunt (now Corbel Group), an executive search firm based in the city, approached Greybox to evolve their brand. An audit identified that the current branding lacked any stand out and personality and failed to promote the
organisations USP – a large organisation that still behave in a boutique way,
by providing a specialist and very personable service totally focused around the individuals in the organisation itself. From this insight Greybox developed a new positioning focusing heavily on the organisations people and created the tagline
‘Individuals. Defined’. A fresher typographic solution revitalised the logo whilst the introduction of a rich aubergine helped to nod back towards Healy Hunts boutique approach. Full brand guidelines and a comprehensive identity system pulled the developed brand expression in place and the brand was successfully rolled out across all key collateral, firmly aligning the group a market leader.
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